By Joan Thomas, Manager of Library and Research Services at Bryan Cave LLP in Kansas City, MO.
Today we, On Firmer Ground and Future Ready 365 are posting the same piece to demonstrate the collaboration we both highly value. Both blogs strive to share proactive solutions and innovative ideas to illustrate how to keep information professionals vital, ready for the future and on firmer ground. – Ed.
Newsletters are an effective tool to communicate information to users while promoting the library’s value. How do you make a newsletter Future Ready? At Bryan Cave LLP, the library staff struggled to consistently produce office specific newsletters. It became increasingly more difficult to find the time and enthusiasm to create content for subsequent issues. We needed a streamlined collaboration that evenly distributed the work between several offices. We needed to connect with attorneys and staff at offices with no library staff presence. We also wanted to drive users to the library’s page on eCave2, the firm’s Intranet. Our challenge was to determine how we could join forces to collaborate on a firmwide e-newsletter to highlight new subscriptions and interesting legal news.