It was great to see the library getting recognition in an article by Bloomberg Law’s Scott Mozarky, Large Law’s Not-So-Secret Weapon In Marketing And BD: The Library. In the piece, Scott says, “Law firm libraries have always been major assets for partners and associates in providing strong practice of law results to their clients. However, the library was not often perceived to be a key component in a firm’s marketing or business development machinery.”
This particular line struck me as timely since On Firmer Ground recently recapped two webinars where private law firm librarians/information professionals were discussing competitive intelligence efforts at their firms. You Ask, We Tell – Your CI Report Formatting Questions Answered was hosted by the Private Law Librarians and Information Professionals’ Special Interest Section of the American Association of Law Libraries (AALL), and Library and Marketing: Why Can’t We Be Friends? represented a first-time collaboration between the Legal Marketing Association (LMA) and AALL. Two of the panelists representing the library function in the LMA webinar said they had been involved in competitive intelligence work at their firms for ten years, and that they played an integral part in the firm’s business development efforts.
Scott is correct that librarians aren’t always perceived as a key part of the firm’s business development machinery though, and his article offers a perfect lead-in to a list of competitive intelligence/business development resources available from the American Association of Law Libraries. Hopefully, firm librarians can glean some useful nuggets from these as they keep pushing ahead with their business development contributions. Continue reading