Reposted with permission from Gregg Wirth of the Legal Executive Institute’s LEI Blog.
It was great to see the library getting recognition in an article by Bloomberg Law’s Scott Mozarky, Large Law’s Not-So-Secret Weapon In Marketing And BD: The Library. In the piece, Scott says, “Law firm libraries have always been major assets for partners and associates in providing strong practice of law results to their clients. However, the library was not often perceived to be a key component in a firm’s marketing or business development machinery.”
This particular line struck me as timely since On Firmer Ground recently recapped two webinars where private law firm librarians/information professionals were discussing competitive intelligence efforts at their firms. You Ask, We Tell – Your CI Report Formatting Questions Answered was hosted by the Private Law Librarians and Information Professionals’ Special Interest Section of the American Association of Law Libraries (AALL), and Library and Marketing: Why Can’t We Be Friends? represented a first-time collaboration between the Legal Marketing Association (LMA) and AALL. Two of the panelists representing the library function in the LMA webinar said they had been involved in competitive intelligence work at their firms for ten years, and that they played an integral part in the firm’s business development efforts.
Scott is correct that librarians aren’t always perceived as a key part of the firm’s business development machinery though, and his article offers a perfect lead-in to a list of competitive intelligence/business development resources available from the American Association of Law Libraries. Hopefully, firm librarians can glean some useful nuggets from these as they keep pushing ahead with their business development contributions. Continue reading
Librarians are Uniquely Positioned to be at the Heart of This Growing Trend
By Eric Dewey, Principal at Group Dewey Consulting
Companies that run into legal issues, more often than not, had warning signs which provided clues to these developing problems. Warning signs are, almost by definition, easy to see in hindsight. The challenge is in accurately forecasting which of the many unusual business activities of a business, over time, are reliable predictors of future problems. Fortunately, several industries have worn a path that law firms can use to help them develop these financial forecasting skills. If law firms stay informed and pay close attention to these clues, they can gain a competitive business development advantage, learn a company’s business more deeply, and provide distinctive value to clients and prospects. And librarians are well situated to be at the heart of this growing trend among law firms to gather rich data about their clients.
Cheryl Niemeier is Director of Library Services at Bose McKinney & Evans LLP
Apparently, I am blazing a new trail as seemingly the first and only law librarian who is officially blogging on their firm’s blog page! “That’s huge!” said Greg Lambert of 3 Geeks and a Law Blog when he congratulated me on this new responsibility. The news also prompted Steve Lastres to ask me to write this guest blogger post describing the value proposition of law librarians blogging. Continue reading
A group of librarians from The Private Law Librarians Special Interest Section (PLL SIS) of the American Association of Law Libraries (AALL) and The Law Librarians’ Society of Washington, D.C. (LLSDC) have been brainstorming ways to promote the value of law librarians. The idea is to demonstrate to lawyers, the “C” level and other professionals that work in law firms not just the traditional value to the practice of law, but to show how law librarians can be strategic allies in supporting the business of law. Continue reading