The Legal Marketing Association (LMA) recently got together with the American Association of Law Libraries (AALL) for a webinar/conversation called “Library and Marketing: Why Can’t We Be Friends?” This is LMA’s,first collaboration with AALL, so it looks like a promising start.
Presenters for the webinar represented the marketing and library functions within their firms.
– Ben Brighoff, Competitive Intelligence Manager, Jenner & Block LLP
– Jennifer Bratcher, Director of Client Services, Special Projects, Ogletree, Deakins, Nash, Smoak & Stewart, PC
– Juli Hughes, Director of Library Services, Stradley Ronon Stevens & Young, LLP
– Caren Luckie, Research Attorney, Jackson Walker LLP
The webinar went for one hour, and the presenters didn’t even get to all the slides, so obviously there was a lot to say on the competitive intelligence function in law firms. Below are some takeaways. Continue reading