Product Spotlight on Clarion:  New Business Insight Tool from Wolters Kluwer

Wolters Kluwer recently released Clarion, a “due diligence and client advisement solution,” according to their January 24th  product announcement.  Wolters Kluwer’s news release promoted Clarion as a tool for corporate attorneys, with “the ability to surface vital information on a company’s revenue sources, partnerships, customers, and suppliers that would typically take hours of research.”  Clarion definitely has utility for a wider audience than corporate attorneys though and could be helpful in firmwide competitive intelligence/business development efforts. It allows for searching by company/ticker symbol to get to a company dashboard or lets a user drill down by industry and pull company lists sorted by Revenue in Industry, Total Revenue, or Company Name.

The last couple On Firmer Ground posts focused on business development, and we highlighted a Private Law Librarians and Information Professionals’ resource guide discussing librarians’ role in business development and competitive intelligence.  The resource guide listed a number of databases for company and industry research, so this seemed like a good time to take a closer look at Clarion, since it’s a product that can be added to that list.

We asked Wolters Kluwer a few questions about why they saw a need for the product, how it was developed, and what distinguishes this tool from others on the market. Continue reading

All Hands on Deck for Business Development Efforts: Libraries Part of the BD Crew

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It was great to see the library getting recognition in an article by Bloomberg Law’s Scott Mozarky, Large Law’s Not-So-Secret Weapon In Marketing And BD: The Library.  In the piece, Scott says, “Law firm libraries have always been major assets for partners and associates in providing strong practice of law results to their clients. However, the library was not often perceived to be a key component in a firm’s marketing or business development machinery.”

This particular line struck me as timely since On Firmer Ground recently recapped two webinars where private law firm librarians/information professionals were discussing competitive intelligence efforts at their firms.  You Ask, We Tell – Your CI Report Formatting Questions Answered was hosted by the Private Law Librarians and Information Professionals’ Special Interest Section of the American Association of Law Libraries (AALL), and Library and Marketing: Why Can’t We Be Friends? represented a first-time collaboration between the Legal Marketing Association (LMA) and AALL. Two of the panelists representing the library function in the LMA webinar said they had been involved in competitive intelligence work at their firms for ten years, and that they played an integral part in the firm’s business development efforts.

Scott is correct that librarians aren’t always perceived as a key part of the firm’s business development machinery though, and his article offers a perfect lead-in to a list of competitive intelligence/business development resources available from the American Association of Law Libraries.  Hopefully, firm librarians can glean some useful nuggets from these as they keep pushing ahead with their business development contributions. Continue reading

Winter Webinars, Part Two: Competitive Intelligence, A Joint Effort

The Legal Marketing Association (LMA) recently got together with the American Association of Law Libraries (AALL) for a webinar/conversation called “Library and Marketing: Why Can’t We Be Friends?”  This is LMA’s,first collaboration with AALL, so it looks like a promising start.

Presenters for the webinar represented the marketing and library functions within their firms.

Presenters:
– Ben Brighoff, Competitive Intelligence Manager, Jenner & Block LLP 
 – Jennifer Bratcher, Director of Client Services, Special Projects, Ogletree, Deakins, Nash, Smoak & Stewart, PC
– Juli Hughes, Director of Library Services, Stradley Ronon Stevens & Young, LLP
– Caren Luckie, Research Attorney, Jackson Walker LLP

The webinar went for one hour, and the presenters didn’t even get to all the slides, so obviously there was a lot to say on the competitive intelligence function in law firms.  Below are some takeaways. Continue reading

With Thoughts of Spring, Come Thoughts of Training

The March/April 2017 AALL Spectrum is now available online from the American Association of Law Libraries, and it looks like baseball players aren’t the only ones focused on training this spring!  The issue features some great articles on training and on teaching legal technology, including some contributions by the Private Law Librarians and Information Professionals (PLLIP) Special Interest Section members.

Check out the articles below to see what PLLIP members have to say on best practices for effective training and education. Continue reading